Contractor growth guides

Practical guides to lead costs, qualification, appointments, and contractor sales.

Pay Per Lead vs Pay Per Appointment: A Contractor's Math

Compare lead fees with appointment fees using contact, booking, attendance, and close rates. A practical cost-per-job worksheet for contractors.

Calculate the real cost of shared leads: contact, screening, scheduling, attendance, and sales work. Compare costs at the same outcome stage.

Define qualified with written service-area, project, timing, authority, and budget criteria before buying leads or appointments.

A practical process for clearer bookings, reminders, day-of confirmation, rescheduling, and attendance records for contractor sales appointments.

Compare five contractor acquisition options by billing model, work delivered, and the tasks your team owns. Official sources checked September 2026.

A five-minute contractor checklist for billable events, qualification, full fees, cost-per-job math, and the questions to resolve before buying.