Britehome vs HomeAdvisor: Pay-Per-Held-Appointment vs Pay-Per-Lead
HomeAdvisor’s contractor page uses the name “HomeAdvisor powered by Angi” and describes targeted leads. (source: official source, as of 2026-09) Britehome provides consultations billed only when held and qualified. This guide is for contractors comparing the work delivered and the event they pay for.
The short version
| Question | Britehome | HomeAdvisor |
|---|---|---|
| What you pay for | Qualified Held Appointment. | Targeted homeowner leads. (source: official source, as of 2026-09) |
| When you’re billed | Only when the consultation takes place and passes written criteria. | Confirm the billing trigger in the current proposal; do not use a historical invoice as the policy. |
| Who qualifies the homeowner | Britehome screens in a real conversation before booking. | Contractors choose service and location preferences. (source: official source, as of 2026-09) |
| Is the same homeowner sent to other contractors? | One contractor per service per defined territory; we do not resell appointments. Homeowners can contact others independently. | Confirm the current product’s sharing terms in writing. |
| Contract / retainer | Confirm the current agreement and any plan fees. |
How HomeAdvisor works
The contractor page describes matching homeowners to the services and locations a pro selects. (source: official source, as of 2026-09)
The professional FAQ on the HomeAdvisor domain is branded Angi Leads and describes per-lead fees. (source: official source, as of 2026-09)
These official pages show the HomeAdvisor and Angi Leads naming relationship; they do not justify treating every historical HomeAdvisor plan as identical to every present Angi product. (source: official source, as of 2026-09) For the current lead-mechanics comparison, read Britehome vs Angi Leads.
How Britehome works
We document your territory, project types, timing, ownership or decision-maker requirements, minimum budget, and calendar rules before launch. We run the homeowner advertising at our cost and screen homeowners in a real conversation. A matching homeowner chooses an approved time on your calendar.
The process includes reminders and day-of confirmation. A booked slot alone is not billable: the consultation must take place and pass the written criteria. See how it works for the full model.
Where HomeAdvisor may make sense
A lead-based option may fit a contractor who wants to own the work from first contact through qualification and scheduling. That can include a business handling a phone queue or evaluating smaller projects where a separate in-home sales visit is not always useful. This is a conditional model-fit judgment, not a finding about this provider’s quality, results, or suitability for every trade.
If you arrived here because an old bill, saved login, or referral used a different name, start with the current proposal. Write down the provider, product, fee basis, and responsibilities exactly as they appear there. Compare that document with a held-appointment agreement rather than carrying forward assumptions from an older account.
Where a held-appointment model makes sense
Consider qualified held appointments when your sales process depends on an in-home consultation and your team wants the agreed screening and booking work completed before the visit. The fit is clearest when you can define the project, budget, timing, and area in writing, then make enough calendar space to run those consultations properly.
For example, compare the criteria for roofing appointments and bathroom remodeling appointments. Different scopes need different definitions of a useful visit. An appointment provider should not decide those requirements for you after the campaign begins.
Cost comparison: the formula, not a verdict
Use cost per qualified held consultation and cost per won job to compare like with like. For lead buying, divide cost per lead by contact rate × booking rate among contacts × held rate among bookings. Then divide by the close rate among held consultations to estimate the lead-fee component of cost per won job. If qualification is a separate filter, include that conditional pass rate too.
For a qualified held-appointment model, divide the appointment fee by the close rate among those appointments to estimate the appointment-fee component of cost per won job. Add allocated plan fees, advertising charges where applicable, qualification labor, sales time, and travel consistently. Lower fees at an earlier stage do not automatically mean a lower cost at the final stage.
Your comparison inputs are cost per lead, contact rate, booking rate, held rate, qualification pass rate if separate, and close rate. For the held model, use appointment fee and comparable close rate. Rates must be decimals and each denominator must describe the previous stage.
Use the same service, territory, and outcome window. Do not count a fresh lead cohort as a failure while giving another source months to mature. Report pending visits and proposals separately, and avoid a finite cost-per-win estimate if there are no wins in the observed group.
Switching or testing both models
You can evaluate both approaches without assuming one must immediately replace the other. Check the current provider’s terms before changing spend, and ask Britehome whether your service and territory are available. Keep duplicate homeowner opportunities visible so a sale is not credited in full to both sources.
Read the pay-per-appointment explainer before deciding which event fits your sales operation.
Questions about the comparison
Is HomeAdvisor related to Angi Leads?
The HomeAdvisor contractor page says “powered by Angi,” and the professional FAQ uses Angi Leads branding. (source: official source, as of 2026-09) Use the current proposal to confirm your product.
Does this comparison rank lead quality?
No, this guide compares billing events and the work each agreement needs to define. It does not rate customer satisfaction, lead quality, or results.
What if the homeowner doesn’t show?
A booking alone is not the billable event; the consultation must take place and pass the written criteria.
Can I assume my territory is available?
No, service and territory availability need to be checked. Britehome works with one contractor per service per defined territory while it is assigned.
See the Angi Leads comparison for another model reference.